YOUR IMAGINATION. A LITTLE DIRECTION.

Your character.
A whole world of content.

Pick a character and an idea. Review the plan. Threadwright makes the voice, images and clips,
and you finish and download a post people stop scrolling for.

Start creating for free See the journey

Free plan: one guided reel, in draft quality (480p). A paid plan finishes it in 1080p and can also connect an AI agent.

Maya, the fictional character at a sunlit harbour café — 01 Your character

The same character in a rainy Tokyo street — 02 A new scene

THE POSSIBILITIES, IN MOTION

03 / EXAMPLE OUTPUTOne face. Any world.↓

Every image, voice and clip on this page was made with Threadwright from one character photo. Maya is fictional; none of these places or moments happened.

GOOD CONTENT IS A PROCESS

LESS GUESSWORK.
MORE MAKING.

You bring the taste.
We bring the know-how.

You don’t need technical knowledge of which model to use or how to write the perfect prompt. Tell us what you want to make. Threadwright brings AI content generation tools together, from your character’s first frame to the finishing touches.

Your creative direction. One connected studio.

THE GUIDED JOURNEY

From idea to a finished post,
one step at a time.

This is the path the app walks you through. You stay in charge at every step, and nothing is generated until you press Start.

Maya, a fictional character, sitting at a sunlit harbour café

Choose a character and an idea.

Start in Idea Studio, from “Create a complete post” on Home. Pick a ready-made character, choose a format and an idea, and see what will be made. On the Free plan the character comes from the library.

SHOT 01 / SPOKEN WORDS

“I’ve never been here. None of this happened… And you still can’t tell.”

The spoken line from the Marrakech example below

VISUAL 01.1

A Marrakech souk. Maya talks to the camera as she walks between the market stalls.

Create and review the plan.

Threadwright writes a script shot by shot, with the words to be spoken. You read it and edit it before anything is made. A photo post starts from a plan of its images instead.

Maya walking between market stalls in a Marrakech souk

Generate the media.

“Make everything” runs the steps that are left for you, such as voice takes, first frames, clips and the final cut, after you confirm one total price. Want more control? Generate a step or a single item yourself and pick the version you like.

Finish and download.

Build and review the final cut of a reel, or review a photo post’s images, then download the result. Posting it is up to you.

Example output. These images and clips were made with Threadwright’s tools and put together by hand for this page. They show the kind of result you get, not one automatic run of the steps above.

THE FREE PLAN

Try the journey for free.

The Free plan includes one guided reel per email address, made in draft quality (480p) with a small “Made with Threadwright.ai” mark; you can download it. Finishing it in 1080p and removing the mark need a paid plan and cost credits.

Start creating for free

THE DIFFERENCE IS IN THE DETAILS

A little less perfect.
A lot more real.

Drag to compare. The same character and scene, before and after the realism pass.

Explore the details pass

After the realism pass: the same street with café tables, flower crates, bikes, cracked paving and passers-by

Before: Maya walking down a spotless, empty shopping street, a typical clean AI image

BEFOREAFTER

Real Threadwright output · Drag the divider or use the arrow keys.

PAID PLANS · FOR YOUR AI AGENT

Let your agent
do the making.

Your AI agent can make reels and photo posts for you through the Threadwright API: characters, projects, voice takes, images and clips.

A job costs the same credits over the API as in the app for the same tool, model and settings, from the same balance.

Agent access needs a paid plan. The Free plan has no access tokens.

See the paid plans Already on a paid plan? Connect your agent

YOUR DIRECTION → YOUR AGENT → THREADWRIGHT

“Make a reel with Maya by the Atlantic.”

Example frame of Maya speaking beside the Atlantic cliffs

THE CREATION WORKScript. Voice.
Scenes. Final cut.

Example output, not a live agent run.

How it connects

Create an access token in the app. Paid plans show “Connect your agent” on Home and in Settings.
Give your agent this line, with the token: Read https://app.threadwright.ai/skill/SKILL.md and use the Threadwright API with my access token.
The token can make projects and spend your credits. Revoke it any time in Settings.

What stays in the browser

Plans, billing, access tokens and account settings stay in the browser, as do the realism and grade suggestion helpers.

Comparing prices

Same credits means the same request. A different model or setting can cost a different amount, so compare like for like.

Agent skill OpenAPI specification

WHY THREADWRIGHT

Your characters.
Honest credits.

What you make with it, and what you can count on when you pay for it.

What you make

Characters that are yours. Human, animal or anything else, and the same character in every scene.
Reels, not talking heads. Scenes, B-roll, sound, colour grade and captions in one cut.
Ready for Instagram, TikTok and Shorts. Vertical cuts with a caption, a cover and hashtags to post.
Your first reel is free. Idea, script, voice, scenes and a finished cut, with 3 redos included.

How you pay

See the price before you press run. Every tool and every project step shows its credit price first.
A failed run costs nothing. Credits are held, not spent. If a run fails, they come back.
No “unlimited” fine print. Plans count real 5-second clips, and credit packs last a full year.
Cancel in a few clicks. Any time, in the billing portal. Your plan runs to the end of the period you paid for.

THE TOOLS BEHIND THE JOURNEY

Watch an idea
find its form.

A tour of the tools behind the journey, in seven parts, with real output. The journey uses them for you; paid plans can also run each one on its own.

CHARACTER CREATION

Meet your main character.

A face, a personality, a point of view. Build a character with reference sets you can carry into the next scene.

CHARACTER NOTES / 001

Meet Maya.

Short dark hair.
Warm freckles.
Always taking the scenic route.

The start of a story.

IMAGE CREATION

Same character. Somewhere new.

Describe the scene you have in mind. Use your character’s references to give every new image a familiar starting point.

Maya glancing back under a clear umbrella in a rainy Tokyo side street, neon reflected in the wet asphalt — “Night in a narrow Tokyo street. Rain, neon, a clear umbrella.”SAME FACE / NEW WORLD

DETAILS PASS

The little things are the big things.

AI images look too clean. The realism pass adds the clutter of real life: herbs, crumbs, a used tea towel, a drip of oil. Your character stays the same.

After the realism pass: the same kitchen with herbs, tomatoes, olive oil, a tea towel and everyday mess

Before: Maya cooking in a spotless, sterile kitchen that looks like a 3D render

BEFOREAFTER

Drag to compare · Real output of the Threadwright realism pass, no retouching.

COLOR GRADING

From AI gloss to camera-real.

Over-saturated skies, glowing skin, too much contrast: the typical AI look. The grade brings it back to what a real camera would have seen, for images and clips.

After the grade: Maya by a pale-blue convertible on a desert road, in natural camera colours

Before: the same desert scene with over-saturated, over-polished AI colours

ORIGINALCAMERA-REAL

Drag to compare · Real output of the Threadwright grade in automatic mode.

TEXT OVERLAYS

A few words. A whole new story.

Turn a favorite frame into a cover or a photo post. Add a headline, choose your type, and let the image do the rest.

Maya laughing in a crowded Lisbon tram with the caption: old tram, good mood, no plans

JUST THE IMAGEWITH A STORY

Drag to compare · Caption suggested by Threadwright and placed clear of her face.

VOICE, MUSIC & AMBIENCE

Now give it a voice.

Write the words, generate a voice take, and layer music or ambience underneath. A story you can hear before you see.

VOICE TAKE + MARKET AMBIENCE00:08

“I’ve never been here. None of this happened…
And you still can’t tell.”

A voice, and a place around it.

Generated voice with a souk ambience bed · 8 seconds

Press play · The voice and the market ambience were both generated with Threadwright.

VIDEO GENERATION & ASSEMBLY

Let the story move.

One still frame becomes real footage: she walks and talks while the world moves behind her. Three places, one script, one face.

01 / MARRAKECH

“I’ve never been here. None of this happened… And you still can’t tell.”

02 / THE ATLANTIC

“Yesterday, a market in Marrakech. Today, the Atlantic… and not one plane ticket.”

03 / TOKYO

“Tonight, Tokyo in the rain. One face, any world… Where next?”

Press play · Each clip is one still frame turned into footage, lip-synced to a generated voice, with generated ambience. Trimmed and mixed for this page.

THE RIGHT TOOL. AT THE RIGHT MOMENT.

Great content isn’t about
the most expensive model.
It’s about knowing how to use it.

A compelling image starts with good direction. A finished piece comes from knowing what to refine, what to keep, and which tool to reach for next. That’s the thinking behind Threadwright.

Find your creative flow for free

OUR BILLING PROMISE

No surprises
on the bill.

Short, plain, and only what the product does today. The legal text is in the Terms.

You see the price first. The app shows the credit price before you run a tool or a project step.
Credits are held, not spent. They are charged only when a job succeeds, and released if it is cancelled.
A failed job costs nothing. If a job fails, you are not charged. A result you simply dislike is a finished job.
Clear expiry. Subscription credits arrive monthly and do not roll over. Credit bundles last 12 months.
Cancel any time. Cancel in the billing portal; your plan runs to the end of the period you paid for.
EU right of withdrawal. 14 days if you have not spent any of the credits, as set out in the Terms.
Nothing is “unlimited”. Every plan lists what it includes.

A FEW THINGS TO KNOW

Before you
begin.

Can I start creating for free?

Yes. The free plan makes your first reel with you in draft quality, and any paid plan can finish it in 1080p. Check the plans in the app for the tools and limits included, and upgrade when you need more.

Do I need to know which AI model to use?

No. Threadwright routes supported tasks to configured models and builds prompts around your character and scene. You choose the creative direction.

What can I make with Threadwright?

AI characters, photo posts, voice takes, talking clips, B-roll and assembled short vertical videos, with detail editing, color grading, text and captions.

How does pricing work?

Your first reel is free in draft quality, and any paid plan can finish it in 1080p. Choose a paid subscription or credit bundle when you need more. Check the current plans in the app. You can see an estimate before running a tool.

Can my agent use Threadwright?

Yes, on a paid plan. Your AI agent can make reels and photo posts for you through the Threadwright API: characters, projects, voice takes, images and clips. A job costs the same credits over the API as in the app for the same tool, model and settings, from the same balance. Plans, billing, access tokens and account settings stay in the browser, as do the realism and grade suggestion helpers. The Free plan has no access tokens. See how it connects, the downloadable agent skill and the OpenAPI specification.

How do I get from an idea to a finished post?

For a reel, choose a character and an idea in Idea Studio, review the script, generate the media, then build, review and download the final cut. For a photo post, plan the images, generate and choose them, then review and download. Make everything runs the steps that are left after you confirm one total price, and you can also run a step or a single item yourself.

EVERY STORY STARTS SOMEWHERE

What will you
make of it?